Conscious Buying

Taking the time to think about where products come from before we buy them, is part of practicing conscious consumerism. But there’s so much more that goes into this concept than just thinking about where our money actually goes. How will our purchase  affect other people, our planet and animals?

Fully understanding the purpose and need of our purchases is the first step.  We see too often how frivolous spending adds to clutter. It fills our homes with unnecessary items that eventually end up in landfills or storage units. 

The Fashion industry is the 2nd largest polluter in the world, right behind oil. Fast fashion, in particular, plays a huge role in this.  They create up to 52 micro-seasons, pumping out new trends every week.  

These are designed to make consumers feel out of trend and fuel the need to buy more.  To keep up with demand of fast trends, the clothes are made quickly and cheaply, without regard to industry workers or the environment.   

What happens to unwanted clothing?  Some are donated, but 80-90% are either recycled, burned or end up in landfills. 

60% of fabrics are derived from synthetics made from fossil fuels, such as polyester, nylon, acrylic.  When these fabrics end up in landfills, they don’t decompose. 

If we’re more conscious of our buying habits, we can minimize our waste and lower our carbon footprint.  Before making a purchase, ask yourself  “How will my purchase affect other people and the environment? How was this made? Can I actually use this product long term?”

Having this deep awareness will allow us to be more conscious of our spending and slow the collection of “junk.”  As part of conscious consumerism, we encourage the “buy less, buy better mentality.   

Our clothing is not heavily focused on fast trends.  Instead, we focus on designing beautiful clothes that are timeless and can be worn for years.  These are classic styles with an elevated and feminine twist.


Transparency is our priority at Valani.  We welcome our consumers to ask questions, learn about our factory partners and materials we use.  We partner with charities and donate a portion of profits to support efforts in protecting our planet. 

Our garments are made ethically while using eco-friendly fabrics and sustainable practices.  This is Lighter Living in action, this is Valani. 


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